WWE Raw viewership and ratings down from post-Rumble episode

Raw last night did 2.17 million viewers, which would be among the lowest non-holiday and non-football numbers in the history of the show.

The only non-holiday Raw shows that weren’t against major football competition in modern history that were lower were two episodes last year against major NBA playoff games. For a non-holiday show without major sports competition, it was the lowest in the last 23 years.

It was down 10 percent from last week’s post-Royal Rumble episode and down 14 percent from the same week last year. WWE did have the top three spots in the 18-49 demo on cable, but were down 12 percent to 0.67 in that demo from last week.

With the news coverage of the Iowa caucus, Raw was in 12th place overall, trailing news shows.

The first-to-third hour drop of 13 percent was at normal levels. The drop was 20 percent in women 18-49. The drop was less pronounced with men at eight percent. Teenage girls were down six percent from the first to third hour, teenage boys dropped two percent, and over 50 dropped eight percent.

The three hours were:

8 p.m. 2.32 million viewers
9 p.m. 2.16 million viewers
10 p.m. 2.02 million viewers

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