My-wardrobe pop-up denim bar

This month online retailer is launching a pop-up Denim Bar on Carnaby Street made entirely of denim. To celebrate the launch the UK e-tailer of accessible designer labels will play host on the 27th – 28th May. Mark Lawson-Bell, the creative mind behind Conduit Street’s Sketch’s interior design concept, designed the pop-up bar. The denim bar invites shoppers to enjoy refreshments and browse through the SS10 menswear denim collections from the site. Featuring designer brands such as PRPS, Nudie, Stone Island Denim, Levis, APC, King Krash, Levi’s Vintage and Edwin, the Denim Bar will be a live shopping experience of

Sarah Curran, Founder and CEO comments: “By launching the pop-up Denim Bar in central London, we want to bring to life our much-anticipated Denim Bar on The new online feature will rejuvenate the online shopping experience for jeans. From browsing by designer, understanding skinny, straight and salvage denim, we want to create a whole new experience.”

Launched in January 2008, menswear is updated with the season’s key pieces every week and offers next day delivery to most UK and worldwide destinations.


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