The upmarket streetwear tradeshow Margin has announced the creation of a new area called Selvage to highlight directional denim brands. Selvage will featuring cutting-edge premium jeans from Trousers London, organic and fairtrade denim from Chance and French brand NU, directional washes and embroidery from Japanese labels True Brit and Kyoto Denim, design-led denim womenswear from Bulgarian label Mystic, premium mens casualwear from Allopop, and other denim labels. Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the August 2008 edition is no exception with over 80% of exhibitors making their UK debut at Margin. Originally established to provide a relevant showcase for upscale streetwear brands the show has expanded gradually and carefully each season to encompass additional product areas. The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments and the August 2008 edition will be the largest Kreateur offering to date. The accessories area GILD was added to the show to focus on directional accessories and the 101 Room is an area of Margin created to highlight brand new labels launching their first collection.
Margin will take place on the 3rd 4th & 5th August 2008 at The Vinyl Factory Gallery, London W1.
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Image: Margin logo