Leading fashion label Esprit has announced that it will step up garment sourcing from India.COO Thomas Johannes Grote said that the company planned for a new store in partnership with the Birla Group company Madura Garments, and added that sourcing from India would naturally increase.
Although China and Taiwan were still the biggest source of products for Esprit, Grote said that the company already sourced products like shirts and trousers from India. Esprit is increasing its efforts to penetrate the Indian market, with the partnership with Madura garments marking a beginning to that effort. Stores have already been launched in Mumbai and Bangalore. Grote told the Economic Times that India would become “one of the most important markets” for Esprit within the next 10 to 12 years.