Katie Nolan is receiving a reboot at ESPN.
In its continuing effort to find the right fit for Nolan, who was a multimillion dollar signing in 2017, her weekly show is being moved to a late-night slot on ESPN2, The Post has learned.
Nolan has been an enigma for ESPN executives since she was signed two years ago to a contract that pays her around $1.3 million per year, according to sources.
After not doing much for the first year of her deal, she has headed a program called “Always Late with Katie Nolan” on the network’s relatively new direct-to-consumer service, ESPN+. After 12 months, ESPN is trying a different tack for Nolan as her show didn’t find much viewership, according to sources, as ESPN doesn’t release numbers on individual programs.
Disney has said ESPN+ has more than 2.4 million subscribers.
The program has made a couple of viral videos and did receive a Sports Emmy nomination, but did not make much traction with subscribers.
In fairness to “Always Late,” the lack of impact on ESPN+ may be attributed to the fact that these direct-to-consumer video services are more of a platform for games than programs, especially ones that are not pre-established. In most cases, they are more additive than drivers for subscriptions.
ESPN executives still believe Nolan’s edginess can work on the Disney-owned networks. Her program will be on Thursdays at 12:30 a.m. with the first show debuting on Sept. 26. ESPN2 is in nearly 84 million homes.
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As part of the reboot, Nolan will increase her presence on Facebook, according to sources. She also has a podcast called “Sports? With Katie Nolan”
She used to host the two- to four-minute SportsCenter Snapchats on occasion. She is no longer doing that.
Before coming to ESPN, Nolan was at Fox Sports, which had trouble finding the exact fit for her as well, though she did a win a social media Sports Emmy with her program “Garbage Time.”