Italian luxury brand Ermenegildo Zegna just opened the doors of its brand new flagship store located on New Bond Street in London. The boutique breaths the brand’s bespoke quality and craftsmanship. Using the finest 100% Chinese silk and the same ‘punto asola’ stitching that is characteristic of Ermenegildo Zegna’s Sartorial tailoring, the company has become a leader in luxury menswear. To demonstrate the exquisite nature behind the brand, a craftswoman from Ermenegildo Zegna’s Piemontese ‘atelier’ was present at the launch to show how an Ermenegildo Zegna tie is made. In the lower level of the store a ‘Made to Measure’ suite is located. Taking true tailoring to the next level, 450 different exclusive fabrics from the Lanificio Zegna are available, whilst specialised staff ensures the perfect fit. All finishing touches are done by hand; including the sewing of the inside label that carries the customer’s name.
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