In 2008 Nadine Pagnotta, French business woman, left Brazil, where she has been living for 20 years in order to come back to France.
In her luggage she brings back a project: develop in France a less aggressive than the Brazilian straightening and longer lasting professional hair straightening technique than the simple brushing. This is the keratin hair treatment.
Thanks to the university competition of Aquitaine, Nadine Pagnotta founded the laboratory HIT – Horizzon Innovations Technologies. This doing she created the first professional hair care product range “made in France” and inspired from the Brazilian straightening under the brand RLIZZ Paris: Cacao Brazil MaxLizz 100® keratin hair treatment. Her idea is simple: keratin hair treatment such as beauty must not cause damages and ruin the hair, anything but.
A non-toxic technique and products have to be proposed, being as natural as possible and a formula making long lasting, beautiful and shining straightening possible. Researcher granted this project. Hairdresser-technicians trained hairdresser to precise gestures. The magic of RLIZZ Paris was born.
RLIZZ is booming
RLIZZ Paris is the first, 100% French brand having launched itself on the keratin hair treatment market in France. Exclusively distributed on the professional distribution network, RLIZZ Paris offers technically sophisticated products. Being expert of keratin hair treatment and amino acids, RLIZZ Paris has the expertise to be the brand number 1 of the keratin hair treatment in France! The brand commercializes as well rich and sophisticated hair care products with the same goal: nourish and repair hair fibers in depth.
The brand’s specificity is the combination of a thermo-active straightening technique and a formula certified without formaldehyde, ammonia, soda and paraben.
Used in about 2 000 hair salons in France, RLIZZ Paris products are exclusively distributed by the renowned wholesaler called Centrale des Artisans Coiffeurs on the French market. It has been an important business partner of the profession for generations.
Very well represented on the international level, RLIZZ Paris is distributed in over fifteen countries. In less than five years, the brand was able to establish in Belgium, Switzerland, Spain, French overseas departments and territories, Luxembourg, New Caledonia, Cyprus, Algeria as well as Turkey and intends to launch its products soon in Eastern Europe and the Middle-East. Competitive and dynamic, RLIZZ Paris could manage to gain the confidence of the most important actors of the hair care sector. The different product ranges are worked with in about 30 000 salons on the international level.